19 May 2023

Work-Life-Balance: the Key to Sustainable Success and a Balanced Life

In recent decades, the concept of 'Work-Life-Balance' has become increasingly important in modern society. As technology advances rapidly and the working world becomes more and more hectic, finding a healthy balance between our professional responsibilities and our personal lives has become indispensable for our well-being and happiness. 

The advantages of Work-Life-Balance

Effective work-life balance leads to numerous benefits for both individuals and organisations. When we are able to properly balance our professional responsibilities with our personal interests, we feel more satisfied and fulfilled in life. A good balance allows us to devote the necessary time and energy to our family life, leisure activities, rest and relaxation. This translates into happiness, physical and mental well-being and strong relationships.

From the perspective of organisations and companies, promoting work-life balance among employees leads to numerous benefits. A balanced and flexible work environment increases employee productivity and satisfaction, reduces stress and absenteeism, and promotes talent retention. Companies that adopt Work-Life-Balance policies attract and retain more motivated employees, thus increasing the organisation's overall success.

Basecamp - Reducing working hours increases productivity

Basecamp, a US-based software company, implemented a radical experiment to improve the work-life balance of its employees by implementing a 32-hour working week without salary reduction. The aim was to allow employees more time for personal life, interests and rest.  

The results were surprising: despite the reduced hours, Basecamp employees continued to deliver high quality results. Productivity increased and employees felt more satisfied and less stressed. This case study shows that an approach focused on work-life balance can lead to better professional and personal results.

Microsoft - Implementation of the four-day work week

In 2019, Microsoft Japan conducted an experiment by testing a four-day working week with no reduction in salary. The company observed that during this period, employees were more focused, felt more relaxed and had a greater sense of satisfaction and responsibility. 

    Amazingly, despite the short week, employee productivity increased by 40%. This case study shows that an optimisation of working hours can lead to greater efficiency and motivation of employees. This positively influences their productivity and ability to cope with professional and personal challenges.

    Work-Life-Balance: the Key to Sustainable Success and a Balanced Life

    Both case studies show that promoting a Healthy Work-Life-Balance can bring significant benefits for both employees and companies. Reduced working hours, together with increased flexibility and autonomy, can improve employee satisfaction, increase productivity and foster a positive and sustainable working environment.

    The risks of a compromised work-life balance

    On the other hand, an imbalance between work and personal life can have serious consequences on health and well-being. The burnoutfor example, a condition characterised by physical and mental exhaustion caused by prolonged work stress, has become a widespread problem in modern society. Working excessively without giving space to personal life can lead to health problems such as anxiety, depression and sleep disorders. In addition, the lack of balance can negatively affect family and social relationships, leading to feelings of isolation and alienation.

    Matsuri Takahashi - The tragic case of karōshi

    Matsuri Takahashi, a young employee of one of Japan's largest advertising agencies, has become a symbol of the karōshi, a Japanese term for 'death from overwork'. Matsuri worked, on average, over 100 hours of overtime per month and often had sleepless nights. In 2015, at the age of 24, she committed suicide due to too much stress from work.

    According to government statistics, around two thousand people take their own lives every year in Japan, for reasons classifiable as karōshi

    This tragic case highlights the extreme risks of a compromised work-life balance. Constant pressure, long working hours and lack of time for rest and for oneself can lead to serious consequences. 

      Lehman Brothers - The devastating effect of overwork

      A well-known case study is that of Lehman Brothers, the investment bank that suffered the 2008 collapse. During the years leading up to the collapse, the employees of Lehman Brothers were known for their extremely competitive working environment and the culture of "work hard play hard"which encouraged long overtime hours. 

      This overwork culture had disastrous consequences. Employees were often under constant pressure, lacking a balance between work and personal life. This contributed to a toxic environment, in which employees' mental health was put to the test. The collapse of the company led to the loss of thousands of jobs and had a significant impact on employees' lives.

      Work-Life-Balance: the Key to Sustainable Success and a Balanced Life

      Both case studies highlight the risks to mental and physical health when work-life balance is compromised and emphasise the need to create work environments that promote employees' well-being and enable them to manage professional and personal challenges in a balanced way.

        Behavioural psychology also comes to our rescue:

        Elon Musk - Balancing ambition and prosperity

        Elon Musk, the famous Tesla and SpaceX entrepreneur, is known for his commitment and dedication to work. However, he has personally experienced the risks of a compromised work-life balance. On several occasions, Musk worked up to 100 hours a week, putting a strain on his balance. This had a negative impact on his mental health and his relationship with his family.

        Behavioural psychology teaches us that human beings need a balance between commitment and well-being. The theory of self-determination suggests that the fulfilment of needs for competence, autonomy and relationships is essential for psychological well-being.

        Musk has learnt from experience that it is important to take time for oneself, engage in passions outside of work and cultivate meaningful relationships. If we want to converge towards a more balanced life, we have to make self-care an intentional part of our working day, and get used to thinking of it as a real benefit to both the individual and the company, since this balance determines the quality of work and, in the end, achieves the very 'exceptional performance' that Musk cares about, without depleting the resources of people and the organisation.

        Sheryl Sandberg - Prioritising balance

        Sheryl Sandberg, well-known business executive and author, has often been cited as an example of success in achieving work-life balance. Sandberg rose to fame as COO of Facebook and has been an important voice in the discourse on female leadership and the importance of work-life balance.

          In 2017, the loss of her husband raised questions about her own ability to maintain a healthy work-life balance, leading some to question whether it is possible to reconcile a successful career with adequate care for family and personal well-being.

          Sheryl Sandberg's experience highlighted the complexity of Work-Life-Balance and raised questions about realistic expectations and challenges that may arise along the way. Sandberg's case made it clear that, despite professional success, personal challenges can affect the work/life balance and that each individual faces a unique situation.

          In this case, the behavioural psychology teaches us that planning and time management are crucial to achieve a healthy balance. Sandberg has implemented practices such as realistic goal setting, delegation and creating clear boundaries between work and personal life. Furthermore, it has promoted the importance of work flexibility within organisations, recognising that a balanced work environment promotes employee satisfaction and productivity.

          Work-Life-Balance: the Key to Sustainable Success and a Balanced Life

          Both case studies demonstrate that the application of behavioural psychology principles, such as meeting basic needs and time management, can help people find and achieve the sustainable balance they need. 

          Strategies for achieving a healthy work-life balance

          1. Establishing priorities: Defining priorities in professional and personal life is crucial. Identify the most important activities and devote appropriate time and attention to them.
          2. Set limits: Learning to say no and to set clear boundaries between work and personal life. Avoid taking work home or spending too much time on personal activities during working hours.
          3. Planning and time management: Use planning tools such as diaries or apps to organise professional and personal activities. Allocate time in a balanced way between work, family, leisure and rest. Set realistic goals and divide activities into manageable tasks.
          4. Delegation and outsourcing: Learn to delegate work responsibilities whenever possible. One should not try to do everything oneself, but rely on other colleagues or external professionals to lighten the workload. This allows more time and attention to be devoted to personal activities.
          5. Establishing digital boundaries: Technology has made it possible to be constantly connected at work, but it is essential to set digital limits. Set 'disconnect' times where you avoid e-mails and work notifications when it is time to devote yourself and your family. 
          6. Taking care of oneself: it is essential to devote time to self-care. Maintain a healthy lifestyle with a balanced diet, regular exercise and enough sleep. Find recreational activities that bring joy and reduce stress, such as hobbies, sports or meditative practices.
          7. Effective communication: Communicate openly with colleagues, boss and family about one's work-life balance needs. Ask for support when needed and negotiate flexible working hours or other arrangements that promote a healthy balance.
          8. Continuous learning: Maintain a constant learning attitude towards work-life balance. Experiment with different strategies and adapt them to one's individual needs. Being flexible and open to change to constantly improve work-life balance.

          Patagonia - The implementation of the 'Flextime' policy

          Patagonia, a US company based in California, has become known for its implementation of innovative policies to promote a balanced and sustainable working environment for employees. One of these policies is 'Flextime' or 'flexible hours', which has gained considerable attention and success within the company.

          Patagonia's Flextime policy was introduced in the 1980s and was designed to give employees more control over their working hours. This means that employees can decide when to start and end their working day, as long as they ensure that they cover the necessary hours and complete their assigned tasks. This allows employees to adapt their working hours to their personal needs. This has improved employee satisfaction, reduced stress and contributed to a healthier and more balanced working environment.

          Buffer - The adoption of fully remote working 

          In 2012, Buffer, a social media management software company, made the decision to adopt the policy of working completely remotely.

          First of all, the company wanted to attract talent from all over the world, not just looking for people in a specific geographic area. Secondly, Buffer wanted to provide its employees with a better balance between professional and personal life, allowing them to work flexibly from home or wherever they were.

          This strategy led to several benefits. Buffer employees reported feeling more autonomous, being able to manage their time better and enjoying a better balance between work and personal life. In addition, the flexibility of working remotely allowed them to better reconcile family needs and find space for personal interests.

          Work-Life-Balance: the Key to Sustainable Success and a Balanced Life

          Both case studies demonstrate that the implementation of flexible working policies and the adoption of remote working models can be effective strategies to achieve a healthy work-life balance. Allowing employees to adapt their working hours and work from different locations can improve flexibility, satisfaction and overall well-being.


          Work-Life-Balance has become a crucial priority in modern society.

          A healthy balance between professional and personal responsibilities brings numerous benefits, improving satisfaction, health and relationships for both individuals and organisations.

          On the other hand, an imbalance can cause serious consequences on mental and physical health as well as personal relationships.

          It is essential to adopt strategies to achieve a sustainable work-life balance, such as setting priorities, managing time effectively, establishing clear boundaries and taking care of oneself. Promoting a balanced and flexible working environment is the responsibility of organisations, but also of individuals themselves. Investing in work-life balance will contribute to a more satisfying and fulfilling professional and personal life for all.

          The methods and tools we use, as well as the services we offer, are concrete, innovative, scientifically validated, and attentive to the principles of Work-Life-Balance. Find out more