Culture is one of the most important aspects of our business: it is at the heart of the organisation and guides every decision and daily activity.

First of all, people first.

The task of the leader is not to manage people, but to manage the work and inspire others. It is important to find time to get to know one's co-workers, share different experiences with them and listen to their points of view. It is equally essential to organise oneself to create an environment conducive to growth and learning for all employees.

As the principle of reciprocity states, the more we give, the more we receive. The more care and attention we pay to individual employees, the more they will adopt the same behaviour towards colleagues and customers, and all this will constitute the emerging corporate culture.

When employees talk about their work they are actually talking about their leaders, and it is therefore essential that employees value, trust and take pride in the person they work for. A leader must behave as he or she would like others to behave and must never forget that as a Leader is also a thinker, a creative, a competitive and one developercharacteristics that he must bring and pass on to his team.

To share this spirit, it is good to balance work and fun and to let employees bring their personalities to work and feel free to express themselves.

As Jeff Gordy, CEO of NeonCRM stated "If employees can combine personal and corporate culture, we will achieve a heavenly combination!"

And this combination also contributes to the growth of the network of positive relationships that a leader always needs.